Cannes Lions

ANTI-SMOKING

CONTRACT ADVERTISING (INDIA), Mumbai / CANCER ASSOCIATION / 2004

Film
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The film shows extremely disturbing images of various people about to consider some method of taking one's own life (by hanging, jumping of a bridge, etc). In some cases some people are shown as having already taken the extreme step. It finally ends on one person lighting up a cigarette to make the stark point that smoking is suicide as well.

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