Cannes Lions

ANTI-SMOKING AWARENESS

Y&R, Sao Paulo / SANTA CASA DA MISERICORDIA / 2005

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Following the same formula of the other pieces of this campaign, the purpose of this banner is to show smokers how cigarettes are detrimental to their health.A lit cigarette on an ashtray emits smoke that slowly wipes the news and pictures off the web page. After the page almost completely disappears, the following phrase explains the ad: "A cigarette wiped this page out. And it can wipe you out too."Closes with the Santa Casa de Misericórdia de São Paulo Hospital logo and slogan.

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