If you’ve ever wondered what Big Tobacco says about its customers behind closed doors, “Profiles” provides some answers. Truth teens follow unsuspecting people with giant orange arrows that point to them. One reads “passive-aggressive.” Another reads “low self-esteem.” “Grooming not a strong priority.” “Not into ideas.” “Emotionally insecure.” The city street is covered with teens following people with these less-than-flattering arrows. A teen says to the camera, “These are all terms taken from Big Tobacco’s files that have been used to describe different groups of potential customers for their deadly, addictive products. Now that’s customer appreciation for ya.”