Cannes Lions

ANTI-SMOKING CAMPAIGN

SEDGWICK RD., Seattle / WASHINGTON STATE DEPARTMENT OF HEALTH / 2006

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Knowing that attractiveness, relationships, and intimacy are what youths think about 24/7, we wanted to create an anti-smoking campaign that shows an immediate impact on their social lives today. We want them to walk away thinking, “Smoking is gross,” “No one will want to kiss me if I smoke,” “It’s not fashionable,” “My friends will avoid me if I do.”

Similar Campaigns

12 items

Pig Farm

BISCUIT FILMWORKS, Los angeles

Pig Farm

2024, PETA

(opens in a new tab)