This is a representation of how people who are addicted to cigarettes are literally trapped. No matter how hard they try to escape from their addiction, they just simply cannot do it without help.The screen is white. It is a Lycra limbo from which we see human forms slowly emerging. We start by showing their hands, and then we notice the shape of a person’s head and torso, desperately trying to escape. The camera zooms back and we discover that the person is trapped inside a gigantic cigarette, with an enormous smoke-filled black background. We continue pulling back and we discover more people in the same situation. We see a landscape made of cigarettes with people trapped inside.But there is hope; the light at the end of the tunnel is the Helpline.