Cannes Lions

ANTI-SMOKING IN NON-SMOKING AREAS

NEOGAMA/BBH, Sao Paulo / ADESF - ASSOCIATION FOR SMOKER AWARENESS / 2008

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A guy smokes his cigarette in a bar. He releases a puff of smoke, which emerges into the air - except it doesn’t reach another table because an imaginary wall blocks it. Tagline: Do you really think smoke respects the non-smoking areas?

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