Cannes Lions

ANTI-SMOKING IN PRESENCE OF CHILDREN

SAATCHI & SAATCHI BRUSSELS, Brussels / LEAGUE AGAINST CANCER / 2009

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VLK “You quit. They quit”. TV campaignObjective:To show that smoking around children is repulsive.

Concept:A schoolboy is chased all day long by a little cloud of smoke.

Target audience: Smoking parents.

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