- Strategy & Implementation:To make enough noise to provoke a social debate in which public opinion is favourable to changing a highly controversial and unpopular law.To so this, we show the different sides of the coin using real stories in a documentary format, which gets us to swap roles, to wear the opposite party’s shoes and for us to see ourselves as an organism, a very sick organism. And, in short, for the issue to be talked about enough to jolt our politicians into action. For the law to be taken back to parliament and eventually to be changed.

- Results and Repercussions:For the moment, the debate is under way, people are talking about the issue in the media, public opinion is expressed favourably and a large number of politicians, including the current Health Minister, are talking of the need to change the law.