The tobacco companies use PR, guerrilla marketing, new package design and candy flavours to persuade young girls to start using moist snuff tobacco. Especially after smoking was prohibited in restaurants and clubs in Sweden. The organization "A Non Smoking Generation" is having none of it and decided to fight back using this website. Its objective was to inform young people that no matter what it tasted like, moist snuff tobacco is still dangerous to your health, not to mention the negative effect it has on your looks.