Speeding drivers are the biggest killers on Victorian roads. And while young drivers make up 13% of licence holders, they account for 27% of fatalities.

In "The Bedroom" Luke Robinson's Mother, Father and Brother speak about their memories of Luke and how his death has affected their daily lives. Luke died on the 28th of March 2010 due to speeding while driving.

The TV ad conveys the message that 'Everybody hurts when you speed.'