Cannes Lions

ANTIPIRACY CAMPAIGN

S,C,P,F, Barcelona / LFP (LIGA DE FUTBOL PROFESIONAL) / 2014

Case Film
Case Film
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Overview

Description

Millions of football fans seek out pirate websites to watch their team’s matches.

That piracy poses a threat to the interests of both football clubs and their professionals, but the fans are oblivious of this.

This campaign uses a very simple idea in which the fans appear to try to trip up and injure their own team players.

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