Eurobest

Any job is better than being a tourist attraction.

SERVICEPLAN, Munchen / PRO WILDLIFE / 2018

Awards:

2 Shortlisted Eurobest
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Overview

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OVERVIEW

Background

In Asia, Latin America and Africa in particular, there is widespread animal abuse, with animals used as tourist attractions. Some are forced to pose for “animal selfies” with tourists, some have to give people rides and some have to entertain their audience. Animals would do anything to change their job, even to one that most humans would turn their noses up at. To raise awareness of this problem, we created an attention-grabbing campaign: “Any job is better than being a tourist attraction”. We use two different motifs to show animals enjoying doing unpopular jobs to make people think about animal cruelty. 

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12 items

Any job is better than being a tourist attraction.

SERVICEPLAN, Munchen

Any job is better than being a tourist attraction.

2018, PRO WILDLIFE

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