Situation: With 45% of people still living in remote locations around the world, many of them still want deliveries sent to their homes.

Brief: Illustrate DHL's unparalleled delivery speed, reliability and extensive reach of their network.

Objective : We wanted to change the narrative from the traditional pursuit of faster, quicker, and first and puts a spotlight on the extraordinary lengths it goes to deliver, no matter how, no matter where.

The uniqueness of those unexpected and untold delivery methods paved the way for unique, unseen visuals, that we voluntarily wanted to make more beautiful than life in order to bring some visual poetry to it.

We wanted this campaign to be an ode to all the noble efforts made by DHL to deliver in every corner of the world with no exceptions.

We chose real, relatable scenes that you can feel. Each ad was crafted to make you look twice – a DHL deliverer right there, in the thick of the beautiful natural environment, wherever it happens. The art is in the detail, and the truth of the scenes – the local beauty and the DHL touch of delivering no matter where, with no exceptions in some of the most unusual ways.

The prints weren’t just noticed; they changed the conversation. Seeing DHL's promise made tangible altered how readers saw delivery services – no longer distant, but accessible.

This shifted the brand perception from a more business-to-business perspective to a universally inclusive, challenging and changing the mindset.

We wanted this campaign to be an ode to all the noble efforts made by DHL to deliver in every corner of the world with no exceptions. And we wanted to showcase that in the same actual landscape that each visual is depicting.

Because there is no better way to prove our dedication and commitment than by showing it.