Apartment Stores by Delamaison is a free home styling service that turns apartments for sale into temporary Delamaison design shops. We help people sell their homes faster and for more, and get a rent-free showroom out of it. The seller receives a custom made promotional kit to help sell his/her apartment, while at the same time advertising our furniture.

Apartment Stores by Delamaison is a free home styling service that turns apartments for sale into temporary Delamaison design shops. It is an ongoing project/business concept that can be deployed at any time.

After a selection process, a Delamaison stylist helps redesign the apartment with furniture that is sold by the retailer. A Delamaison photograph will then take professional pictures of the apartment, and a promotional kit made of posters and flyers will be provided, for consumers to show off their apartments in their whole neighborhood.

Visitors can then try and buy the furniture, the apartment, or both.

Business impac: 19% increase in sales compared to previous year.

Each Apartment Stores comes with a fixed cost of 3000€ and delivers up to 1 million total media impressions, thanks to the custom made promo kit (on and offline ads for the apartment/Delamaison’s furniture).

Change in behavior: For the first time, Delamaison customers can try furniture before buying, helping to convince buyers who were previous hesitant to make big (furniture) purchases online.