Cannes Lions

Apotek Hjärtats Multivitamins

BVD, Stockholm / APOTEK HJARTAT / 2018

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Overview

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Credits

Overview

Description

Food supplements and vitamins are products that improve your daily life and make you feel better. Together with Apotek Hjärtat we moved on from the more traditional “medicine”-feel that has been common in this field and did something more emotional. It was time for a strategic design that stands out next to the huge amount of choices that consumers have in the pharmacy.

Execution

- We developed a new design that is contemporary, inviting and accessible

- We made it is easy to find the product that is right for you – simple and clear – as it should be

- We worked with illustrations to get a more personal and playful identity without losing credibility

Outcome

The new multivitamins have been well received by the market.

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