Cannes Lions

APPAREL

THE DIRECTORS BUREAU, Los Angeles / GAP / 2015

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The ‘Dress Normal’ campaign for Gap tells the story of the modern American family. Collectively, these vignettes make up a larger narrative that speaks to the characters we find in any family in America: the demanding uncle or aunt; the young nephew who loves to sing; the doting grandmother. Instead of crafting a narrative that is exclusionary, Sofia sought to tell the stories of these imperfect characters that make up the perfect family.

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