Cannes Lions
THE RICHARDS GROUP, Dallas / FRUIT OF THE LOOM / 2003
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Having just returned from a 14-year sabbatical, the Fruit of the Loom Fruit Guys are not thrilled to be relegated to a 'largely ceremonial' role. Menial fashion show tasks and deflated dialogue from men in giant fruit suits make for awkwardly funny moments. (Of course, beautiful underwear models never hurt.)
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