Cannes Lions

APPEAL FOR FOSTER PARENTS

KIRSHENBAUM BOND SENECAL + PARTNERS, New York / AD COUNCIL / 2011

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OVERVIEW

Description

A camping trip is a typical outing for American dads to dream about doing with their families, since fathers are traditionally the ones who enjoy leading these sorts of excursions.

The events that unfold in this story rely on the stereotypical things that Dads in America are expected to do easily: packing up camping gear, managing driving directions and setting up a tent in a campground.

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