Cannes Lions

APPEAL FOR THE BLIND

LAW & KENNETH WORLDWIDE, Mumbai / NATIONAL ASSOCIATION OF THE BLIND MUMBAI / 2006

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Overview

Entries

Credits

Overview

Execution

NAB and Law & Kenneth (the creator of the box) believe being blind is a handicap that doesn't need heart wrenching messages which trigger pity. They just need a chance.The box was a perfect innovation which invited donations for the cause - where people gave happily rather than out of pity.The glow of the box (on inserting money in the slit) reflected a positive action and made the donor feel glad.

Outcome

The boxes are still active in the public places across Mumbai and never fail to raise the curiosity of the people and their delight as the box glows in a seemingly big thank you.Actual details of funds raised can be sought from NAB, Mumbai on the contact numbers given.

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