LAW & KENNETH WORLDWIDE, Mumbai / NATIONAL ASSOCIATION OF THE BLIND MUMBAI / 2006
NAB and Law & Kenneth (the creator of the box) believe being blind is a handicap that doesn't need heart wrenching messages which trigger pity. They just need a chance.The box was a perfect innovation which invited donations for the cause - where people gave happily rather than out of pity.The glow of the box (on inserting money in the slit) reflected a positive action and made the donor feel glad.
The boxes are still active in the public places across Mumbai and never fail to raise the curiosity of the people and their delight as the box glows in a seemingly big thank you.Actual details of funds raised can be sought from NAB, Mumbai on the contact numbers given.
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel aviv