Cannes Lions
BBDO MEXICO, Mexico City / MERCEDES BENZ / 2015
Overview
Entries
Credits
Execution
To bring this project to life, we analyze a face symmetry study that explain that even that both sides of a face are different, one of the sides can be duplicated and form a symmetrical face. Having this on mind, we started working and making mistakes. We knew what we wanted to create a third face by using the same face, just by merging two photos of the same person looking to both sides. This summary most of the process of the idea. It was fun, and tough.
Outcome
At the end, we got very unique and eye-catching posters that communicated the feature but that also used the design as a tool to create an appearing face from nowhere to engage the consumer.
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