Cannes Lions

APPS

SIMPLE, Santiago / VTR / 2018

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Overview

Entries

Credits

OVERVIEW

Description

In Chile the number of accidents due to Text and Drive situations is alarming. VTR Mobile, one of Chile’s leading telecommunication companies believes the service they provide is part of the problem, but is also part of the solution. VTR’s commitment is to help educate drivers of all ages not to text and drive. These four entries are part of an multi piece campaign aimed at reinforcing that opening an app could be the way into a disaster while driving.

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