Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / SEALIFE / 2014
Overview
Entries
Credits
Execution
The media planners look for touch points with families with young children to communicate our message "Sealife Aquariums are closer than you think."
Print ads in city magazines and family magazines, megaposters and billboards at train platforms, bus stations and tram stops.
Outcome
The amount of visitors plunging into the underwater world of SEALIFE showed a significant increase within the following weeks.
Similar Campaigns
7 items