Actual patients of a psychiatric hospital from Buenos Aires, who created a radio station called “La Colifata”, tell us their story and celebrate the fact that Aquarius looked to them to star in the campaign.

On TV, in the first spot (60”), we tell the story of La Colifata Radio and their achievements.The radio spots are done by the “colifatos” (“loving lunatics” in Argentinian slang) themselves.

On the internet, we proposed a challenge: to construct a tower of Aquarius cans that reached the moon (La Colifata’s Logo). Each can could be personalized, so that each cybernaut could leave their own mark, even their voice, collaborating to creating a radio station for everyone. For outdoor, utilizing the height of the material (tarps), we see several “colifatos” forming a tower, and the one on top is gazing out into the distance… the headline reads, “You can see the world better from here and I like what I see.”