Cannes Lions

AQUARIUS SOFT DRINK

SRA. RUSHMORE, Madrid / COCA-COLA / 2009

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Description

Aquarius, a brand of soft drinks with mineral salts, tells again a realstory to evoke the greatness of the human being.This time we took an extraordinary tradition in Accra, Ghana. They makefantasy coffins in such unconventional shapes as a convertible car or aplane, in order to be buried in the shape of their dreams.Aquarius encourage you to reach your dreams until the last day of your life.

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