Cannes Lions

AQUARIUS Unspoken Cheers / Fall 120sec

DENTSU INC., Tokyo / AQUARIUS / 2020







Three stories of parents and children working hard at club activities.

A mother supports a boy in a baseball club who can’t seem to become a varsity player.

A father who brought up his daughter all by himself in a single parent family, supports his daughter in the volleyball club.

A mother with a son in a football team who is being rebellious and unable to be honest.

The film portrays the parents who support their children not because they want to be thanked by their children, but out of unconditional love, and Aquarius (a Coca-Cola sports drink) helps to support them.

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