Unleashing the Islay-gator had Committee members worldwide running inside, bolting the door and going online to order a bottle. The bottling sold out within 28 days. The feedback was so positive Alligator has now been rolled out to worldwide markets and we have the opportunity to target the valuable bourbon drinkers market in the future.Emails generated: 51.91% Open Rate48.46% CTR4.56% Conversion RateOn day of launch, the website received: Visits: 11,533Pageviews: 92,263Pages/Visit: 8.00Bounce Rate: 27.49% Avg. Time on Site: 00:12:02YouTube:Total Views: 10,937Embedded player on other websites: 50.4%