Cannes Lions

ARENA OPERA - NABUCCO

TBWA\GERMANY, Berlin / FKP SKORPIO KONZERTPRODUKTION / 2007

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Overview

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Credits

OVERVIEW

Execution

In line with an integrated campaign, we produced the “Bus Stop Announcements” to the tune of “The Prisoner´s Chorus” which we aired on Hamburg city-line buses.

The names of the single bus stops were sung by a professional tenor. Additionally, the passengers got more information via the monitors and advertising spaces on the bus.

Outcome

Within the first two weeks of communication , ticket sales tripled. Finally, all the Hamburg shows were sold out.

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