Cannes Lions

ARIEL

SAATCHI & SAATCHI SPAIN, Madrid / PROCTER & GAMBLE / 2012

Film
Film
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Description

The My Ariel campaign features everyday people talking about items of clothing that matter to them. In this spot, a newlywed couple talk about their particularly attractive new dressing gowns - with differing levels of enthusiasm.

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11 items

1 Cannes Lions Award
The Missing Chapter

LEO BURNETT, Mumbai

The Missing Chapter

2023, PROCTER & GAMBLE

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