Cannes Lions
ARIEL LAUNDRY LIQUID
PONTO DE CRIAÇÃO, Sao Paulo / PROCTER & GAMBLE / 2010
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
The solution was to create an ad that spoke about the product and showed its washing power at the same time. Ultra-thin sachets, the size of magazine pages with enough Ariel Liquid to wash a tank of clothes, were inserted in magazines.
Outcome
40,000 ad samplings distributed with a new way to wash clothes.
Similar Campaigns
12 items
