Cannes Lions

ARIEL WASHING POWDER

SAATCHI & SAATCHI, Singapore / PROCTER & GAMBLE / 2008

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Overview

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Overview

Description

Ariel Washing Powder contains anti-bleaching agents so no matter how many times you wash a garment in it, the colour won’t fade.We created an interactive banner to demonstrate this product benefit.The banner begins with a young man wearing a ‘bright green’ t-shirt. Across the bottom of the banner is a scroll bar.When the user drags the cursor across, the young man ages into an elderly man. However his ‘bright green’ t-shirt remains exactly the same colour. A title reads: ARIEL. LONG LASTING COLOUR.When the user clicks on the logo they are taken through to the Ariel homepage.

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