Cannes Lions

ARMY OFFICER RECRUITMENT

PUBLICIS LONDON, London / BRITISH ARMY / 2009

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Overview

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Overview

Execution

Every April 1st, tricks are played on work colleagues up and down the country. The daily newspapers are full of ads attempting to make an April Fool of you. You need to be on your guard. However, we knew the type of person we are interested in recruiting as an Army Officer won’t be caught out.

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