Cannes Lions

ARMY ROAD TRAFFIC ACCIDENTS

GOLLEY SLATER GROUP, Cardiff / THE ARMY/COI / 2009

Film
Film

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British soldiers are twice as likely as civilians to die as a result of reckless driving, because they have difficulty adjusting to normal life after returning home from active duty.“Autobahn” aims to alter soldiers' behaviour, telling them just how likely they are to have an accident.