The objective was to drive people to the Arnet website and interact with tools such as fotolog, weblog and videoblog.In order to do that, original content was created to attract people to the website, as that very content motivated people to play with the tools.A Panda couple was thus created that, like many couples married for years, have sex issues. Namely, they don’t do it as often as yesterday. This is aggravated by the fact that they are on the verge of extinction.In despair, conscious of the situation, the couple started a blog in which they openly ask people for advice, motivation or suggestions to get them back into bed.