Cannes Lions

ARNET ONLINE EXHIBITION

PUBLIQUEST ARGENTINA, Buenos Aires / TELECOM / 2008

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The challenge posed by this action was to create an online tour of ArteBA, the annual art fair in Buenos Aires. Our client had persuaded the fair organizers into showing the art display online in real time. For this purpose, we developed an online space where one could do whatever they like or are interested in doing at an art exhibition, getting close to the work, finding out information about its artist, hold a discussion with other visitors... all this in the same space while interacting with other users.In 12 days, over 20,000 different visitors toured the website.

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