As a new agency opening in Amsterdam, we needed to be seen. We needed to design a unique communications piece befitting the culture of Amsterdam. We developed Arnold. The first fully-functioning bike frame with a name.

Throughout the process, the design was modified continuously to meet both engineering and typography requirements.

The result sets a precedent, where typography meets engineering to create a unique piece of functional design. Our existing and potential clients gave the most attentive feedback. Tourists and the people of Amsterdam have taken the bike to heart. Wouldn't you like a bike in your name?