The pose of each of the characters, the position of the lens, the distortion chosen for the render and the placement of “the corner” in the exact center of the page brings all the attention for what we know will happen seconds later. The style and colors bring a freshness and pleasantness – bad things happen all the time, but with the right medical care right around the corner these small things can easily and quickly be handled.

Instead of the traditional “bubble” CGI look and feel, we are mimicking hand-made painted clay figures. The amount of detail and texture this style delivers gives the campaign a fresh, unique style