Spikes Asia

arrows challenge

YOMIKO ADVERTISING, Tokyo / FUJITSU / 2017

Presentation Image
Case Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

Fragile smartphone screens are the norm. Everywhere you can see people struggling to use chipped, cracked or even shattered smartphone screens. arrows NX with its defining feature of a highly crack-resistant screen and robust design is Fujitsu’s amazing solution. The challenge is how to impressively and attractively communicate the product’s robustness.

Execution

A series of demonstration movies was produced, each basically shot as a “one cut” movie, and uploaded on Youtube. By creating a series of demonstration movies – each with the element of surprise or a twist, this execution was designed to encourage viewers of the first movie to continue watching the second and third movies.

Similar Campaigns

12 items

No One Trusts Sweaty

303 MULLENLOWE, Sydney

No One Trusts Sweaty

2016, FUJITSU

(opens in a new tab)