Spikes Asia
YOMIKO ADVERTISING, Tokyo / FUJITSU / 2017
Overview
Entries
Credits
Background
Fragile smartphone screens are the norm. Everywhere you can see people struggling to use chipped, cracked or even shattered smartphone screens. arrows NX with its defining feature of a highly crack-resistant screen and robust design is Fujitsu’s amazing solution. The challenge is how to impressively and attractively communicate the product’s robustness.
Execution
A series of demonstration movies was produced, each basically shot as a “one cut” movie, and uploaded on Youtube. By creating a series of demonstration movies – each with the element of surprise or a twist, this execution was designed to encourage viewers of the first movie to continue watching the second and third movies.
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