Fragile smartphone screens are the norm. Everywhere you can see people struggling to use chipped, cracked or even shattered smartphone screens. arrows NX with its defining feature of a highly crack-resistant screen and robust design is Fujitsu’s amazing solution. The challenge is how to impressively and attractively communicate the product’s robustness.

A series of demonstration movies was produced, each basically shot as a “one cut” movie, and uploaded on Youtube. By creating a series of demonstration movies – each with the element of surprise or a twist, this execution was designed to encourage viewers of the first movie to continue watching the second and third movies.