Cannes Lions
LOV - A NOVA GERACAO, Sao Paulo / ESCOLA PANAMERICANA / 2006
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Cliché should be in the trash bin rather than in the toilet. This was the motto used by Panamericana to publish online registration for their courses and the ‘More Creativity Movement’ that encouraged the internauts to flush several clichés like standard film scripts, redundant images and ready phrases (besides its appearance based on internet site classics). The good thing is that all material sent with the flow by the internauts was taken, treated and rebuilt online as a digital continuous and collaborative work of art. A kind of multi-author electronic art known as Copy Left.
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