Cannes Lions

ART DIRECTOR CLUB ANNUAL

DDB NEW YORK / ART DIRECTOR'S CLUB / 2013

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

The message was meant to poke fun at our industry while celebrating the best of the year’s creative achievements. We wanted to produce something that would standout on a shelf as well as a bookstore stand. The bright vibrant colors and fun childlike illustrations make this a unique and sharable award annual.

Execution

The cover concept is the image of our “industry dinosaur” smoking and drinking, with a grin from ear to ear. When you flip the book over to the back cover you see what our dinosaur is actually looking at: two dinosaurs in the middle of a fight.

Outcome

The 91st ADC Annual is in high demand and might even possibly be back ordered.

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