The message was meant to poke fun at our industry while celebrating the best of the year’s creative achievements. We wanted to produce something that would standout on a shelf as well as a bookstore stand. The bright vibrant colors and fun childlike illustrations make this a unique and sharable award annual.

The cover concept is the image of our “industry dinosaur” smoking and drinking, with a grin from ear to ear. When you flip the book over to the back cover you see what our dinosaur is actually looking at: two dinosaurs in the middle of a fight.

The 91st ADC Annual is in high demand and might even possibly be back ordered.