2020. Pandemic. Empty restaurants, closed to the public, only working sparingly through delivery.

The hope that gastronomy had for Art Basel in Miami fell when it was cancelled resulting in catastrophic financial losses for the city.

How can we help local restaurants and dashers that were affected by the decline in sales as a results of Covid19.

In 2020 Art Basel was canceled, impacting Miami’s entire tourism and restaurant industry–especially the Latino community.

We worked with some of the best local artists who lost their chance to exhibit their work and offered their incredible art pieces to the people, with the goal of generating more mobile orders DoorDash than ever. The more meals they ordered the higher chance they had to winning. Like an auction but with food.

In order to get the art, people placed massive orders and donated to fire stations, hospitals, churches and public shelters, feeding the entire community.

We provoked art lovers and generated more mobile orders than ever with the cancellation of Art Basel in Miami.

People couldn't access art nor restaurants and we needed to generate sales.

So we launched “Art for Foodies”, and gave consumers access to exclusive art pieces by placing DoorDash orders.

The Art For Foodies activation took place from December 2nd to 6th 2020.

The activation ran in the city of Miami, Florida, during the same week that Art Basel would have been held.

The ads ran on Facebook, YouTube and digital OOH placements.

In order to win, people didn’t just buy food for their families: they donated massive orders to multiple organizations. They donated more than 500 meals to fire stations, hospitals, churches and homeless shelters.

Restaurants saw a 20% increase in orders and orders were 40% higher than average.