Cannes Lions

Art Is Better When It Movies

WAVE STUDIOS, New York / BROOKLYN FILM FESTIVAL / 2024

Film
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Overview

Entries

Credits

OVERVIEW

Background

The brief here was simple. To raise the profile of the independent festival within New York City’s artistic community, and to sell tickets to the film festival itself.

Execution

The Brooklyn Film Festival is a festival for filmmakers, by filmmakers. So as our films borrow cinematic tropes, they have to also immerse the viewer as if they were watching a cinematic feature. Due to the nature of these films bringing to life the characters’ imagination, sound design was crucial in giving these films the cinematic gravitas worthy of the target filmmaking audience.

Both films naturally build to a climax where the characters are getting lost in the story that they’re creating. Without the interruption of the security guard, or fellow gallery goer, they would continue to get immersed in the world that has been inspired by the paintings. Therefore the sound design had to grow in scale and in layers. We needed to feel fully entrapped in the imaginary films’ narrative to heighten the moment when the characters are suddenly brought out of this world.

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