Everyone loves football in the Kingdom of Saudi Arabia and the fever is very high. ART sports channel has the exclusive rights for the Saudi league (one of the best in the Middle East and GCC): they have 3 dedicated channels to broadcast games, air special programs, analysis, interviews and the latest news about the Saudi league. The client wanted to shed the light on the channels' offering and highlight the huge effort behind this project. The heroes in the ads are all famous celebrities who work in ART; some are commentators, analysts, famous football players, etc. We took a very light hearted approach with a "Saudi" twist.