The brand idents take a poetic approach, reflecting that ARTE ‘brings Europe’s culture to one place’. Each ident opens with the subtle formation of a European map. The medium the map is made of, for example stars, is then pulled in magnetically to create the ARTE logo.

We used a combination of Cinema 4D, After Effects, RealFlow and Houdini. We used Arnold for photo real rendering.

All animations were created at 50fps and supplied at 50fps.