PRISM+ is Singapore’s fastest growing home entertainment brand. Its QLED TV and sound systems offer a high-definition, highly-immersive entertainment experience. One that draws you into the scene – quite literally.

While prominent brands often rely on stunning visual spectacles to showcase the capabilities of their products, PRISM+ sets itself apart as a fresh challenger brand through a memorable, albeit unconventional, product demonstration with a simple message, ‘As Close as You Can Get’.

From the get-go, the casting process was laser-focused in ensuring that every character was relatable and authentic to the film and everyday viewers, while deliberately looking create curious combinations of the familiar and surprising.

The grandmother is as typical an Asian matriarch as she comes and the lead singer as Steven Tyler as it gets. The casting helped ensure that these two familiar characters were instantly recognisable and familiar, and yet, once we placed them in the same world, it'd feel like something viewers had never seen before which gave us the most entertaining stage for our story to unfold.

PRISM+ registered an 11% increase in TV sales in the month following the film's launch, a 22% increase in positive sentiments towards the brand and over 6.5 million reached via international media coverage – all of this with zero additional paid media amplification.