Usually milk chocolate (dark chocolate) is more popular than white chocolate. Our campaign’s idea is to show that Harald’s white chocolate is just as good as dark or black chocolate.

We developed two illustrations that seem to be made out of chocolate and show well known events where white people stood out in situations that are usually dominated by black people (e.g.: Eminem, considered one of the best rappers in the US, Larry Bird, rival to Magic Johnson in the NBA).

It’s a metaphor in favor of equality, reminding everyone that white chocolate can be just as good as any other type of chocolate.