Cannes Lions

As many new products as things that always happen

McCANN WORLDGROUP, Madrid / IKEA / 2016

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Overview

Entries

Credits

Overview

Description

In this way, we took advantage of the things that happen most often in the media to present a new product of ours in real time whenever this gag was used.

Execution

On media: By using the search criteria of the most popular categories and content, we also presented our new products with each repeat of the things that happen most on the Internet

Outcome

A real-time demo with a minimal spend making the most of the dual screen phenomenon and meeting our dual objective:

For people to realize IKEA is always bringing out new products and to show them all.

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