Eurofil

The specialist of direct insurance in France is a company of AVIVA Group.

Leboncoin.fr

The 1st classified ads French website between private individuals (more than 18 million of views by month)

The Objective :

Eurofil wanted to convince consumers to insure their everyday life goods, making them realize it’s important to be well protected

Insight

It’s at the closest from the act of buying, when we covet goods that seem to us to have a big value, that we are the most receptive to the importance of being insured.

Media execution

At a message on a traditional channel, we have decided to develop the first

editorial organic advertising campaign on the 1st classified ads French website.

At a message on a traditional channel, we have decided to develop the first

editorial organic advertising campaign on the 1st classified ads French website.

The message has been integrated at the heart of the consumer journey to have a bigger impact than in traditional communication.

And the experience has been developed at a moment of truth : a moment when people covet goods, on the leading classified ads French website, at the closest from the act of buying (and so from the insurance choice).

We know our 1,035 fake ads benefited from 24m media impressions over the two-week campaign.

The campaign has just been launched. So please check updated results on http://n9ne.org/eurofil