The creative immediately connected with the designers. 540 individual games were played over the 3-day event period & the game continues to be played online.

The campaign garnered attention on radio, in print and on the web.Absa bank’s brand awareness as a sponsor of Design Indaba was the highest it’s ever been on record.It demonstrated that although great design doesn’t come easy, with Absa bank’s support one can overcome any obstacle.The campaign garnered attention on radio, in print and on the web.Absa bank’s brand awareness as a sponsor of Design Indaba was the highest it’s ever been on record.