Cannes Lions

ASCO DOG FOOD

EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2006

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Dim light inside a living room. Seemingly by ghosthand an armchair starts moving – but it’s only a small dog shifting the furniture about. First the chair, then the lamp. Finally, he pulls back the curtains. Looks like he’s making it cozy for his master. When the latter arrives he does wonder about the new setup but is too tired to care and falls asleep in his armchair. The dog wakes him up. Just then he gets the message: Sitting here he has the perfect view to a truck parked across the road with an Asco advertisement on the side.

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