For the global launch of Google’s new phone, the Pixel 2, we created the ‘Ask more of your phone’ anthem film. It’s a high-paced film filled with characters from all walks of life and a few recognizable faces - questioning what a phone can do. It celebrates Google’s love of questions and how they push us forward - and how it’s now time to question that precious thing in your pocket and ask more of your phone.

The film weaves together a bright, colorful aesthetic; speedy, colloquial writing; intricate sound design and a cover of James Brown’s “Papa’s Got a Brand New Bag” by the Dap Kings to create a joyful cacophony that reflects the language of the Internet.

Blending VO, Google assistant and in-scene voices created a fun, playful Swiss clock of a ride that links the idea of questioning your phone directly to the uniqueness of Pixel 2.